{"id":28041,"date":"2025-03-28T12:34:53","date_gmt":"2025-03-28T11:34:53","guid":{"rendered":"https:\/\/digitourism.ch\/?page_id=28041"},"modified":"2025-05-01T10:30:57","modified_gmt":"2025-05-01T08:30:57","slug":"webinar-digitalisierungsstrategie-ki-richtlinien","status":"publish","type":"page","link":"https:\/\/digitourism.ch\/de\/webinar-digitalisierungsstrategie-ki-richtlinien\/","title":{"rendered":"Webinar: Digitalisierungsstrategie &amp; KI-Richtlinien: Der richtige Fokus vor dem Start?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"28041\" class=\"elementor elementor-28041\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84629ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84629ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a0f275\" data-id=\"1a0f275\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-163c562 elementor-widget elementor-widget-spacer\" data-id=\"163c562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3aad5e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f3aad5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digitalisierungsstrategie &amp; KI-Richtlinien: Der richtige Fokus vor dem Start?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-700e0a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"700e0a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71acccb\" data-id=\"71acccb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caef332 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"caef332\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das Webinar fand am 30. April 2025 statt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef78d00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef78d00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0441ce3\" data-id=\"0441ce3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c0f24b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1c0f24b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42bbde2 elementor-widget elementor-widget-text-editor\" data-id=\"42bbde2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In diesem Webinar unter der Leitung von Marco Zumoberhaus erfahren Sie, warum eine klare Digitalisierungsstrategie und durchdachte KI-Richtlinien essenziell sind, bevor technische Massnahmen ergriffen werden:<\/p><p><strong> \u00abDigitalisierungsstrategie &amp; KI-Richtlinien: Der richtige Fokus vor dem Start?\u00bb<\/strong><\/p><p>Erfahren Sie praxisnah, wie eine gezielte strategische Ausrichtung zum entscheidenden Erfolgsfaktor f\u00fcr Ihr Unternehmen wird \u2013 mit konkreten Einblicken aus der Beratungserfahrung von Marco Zumoberhaus.<\/p><p><strong>Themen des Webinars:<\/strong><\/p><ul><li><strong>Die Rolle der Customer Journey:<\/strong> aktueller Stand vs. gew\u00fcnschte Zielsetzung<\/li><li><strong>KI-gest\u00fctzte Potenziale:<\/strong> Wie K\u00fcnstliche Intelligenz die Digitalstrategie beeinflusst<\/li><li><strong>Best Practices:<\/strong> Strategische Ans\u00e4tze aus bisherigen Projekten<\/li><\/ul><p>Dieses Webinar bietet touristischen Unternehmen eine wertvolle Orientierungshilfe, um die Digitalisierung mit Strategie statt Aktionismus anzugehen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e2d652 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e2d652\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-777b7c7\" data-id=\"777b7c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47447a1 elementor-widget elementor-widget-heading\" data-id=\"47447a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 1.125rem\">Replay<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5228c4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5228c4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d1e2b0\" data-id=\"1d1e2b0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acd8646 e-flex e-con-boxed e-con e-parent\" data-id=\"acd8646\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5bd894 elementor-widget elementor-widget-video\" data-id=\"d5bd894\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/j443H6sKLDM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b45a0a elementor-widget elementor-widget-text-editor\" data-id=\"9b45a0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 1.0625rem;\"><b>Redner<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cc68a23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc68a23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7786480\" data-id=\"7786480\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d164c5 elementor-widget elementor-widget-spacer\" data-id=\"5d164c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a839d elementor-widget elementor-widget-image\" data-id=\"61a839d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/digitourism.ch\/wp-content\/uploads\/elementor\/thumbs\/BID-105-x-105-mm-r3poh9ivnvqgdtac9oxfq515b1c3isooqp79uhi4ho.png\" title=\"BID (105 x 105 mm)\" alt=\"BID (105 x 105 mm)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6e20e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4b6e20e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/in\/marco-zumoberhaus\/?originalSubdomain=ch\" target=\"_blank\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bcf8bf0\" data-id=\"bcf8bf0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4761e2 elementor-widget elementor-widget-text-editor\" data-id=\"f4761e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 1.0625rem;\"><b>Marco Zumoberhaus-Montani\u00a0<br \/><\/b><\/span>Marco ist Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer der auf digitale Strategie spezialisierten Marketingagentur <strong><a href=\"https:\/\/www.yoline.ch\/\" target=\"_blank\" rel=\"noopener\">Yoline<\/a><\/strong>. Mit seiner soliden Erfahrung in den Bereichen digitale Transformation und Kommunikation begleitet er seit mehreren Jahren Unternehmen aus verschiedenen Branchen bei der Entwicklung und Umsetzung erfolgreicher digitaler Strategien.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0c2d9ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c2d9ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f1d5806\" data-id=\"f1d5806\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f09fce elementor-widget elementor-widget-spacer\" data-id=\"9f09fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7850b67 elementor-widget elementor-widget-image\" data-id=\"7850b67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/digitourism.ch\/wp-content\/uploads\/elementor\/thumbs\/BID-105-x-105-mm-2-r3pohxyolknwroauazhqiyv4r1zn2xdpi25wbohvzw.png\" title=\"BID (105 x 105 mm) (2)\" alt=\"BID (105 x 105 mm) (2)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f20b0ff elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f20b0ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/in\/danielrufle\/\" target=\"_blank\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3798657\" data-id=\"3798657\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-754c3e2 elementor-widget elementor-widget-text-editor\" data-id=\"754c3e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Daniel R\u00fcfle<\/b>\u00a0<\/p><p>Er ist Business Developer und Coach bei CimArk und nimmt die gleichen Aufgaben im Rahmen des\u00a0<strong>Digitourism<\/strong>-Programms wahr. Er begann seine Karriere als Softwareentwickler, Produktmanager, Marketingleiter und Verkaufsleiter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digitalisierungsstrategie &#038; KI-Richtlinien: Der richtige Fokus vor dem Start? Das Webinar fand am 30. April 2025 statt. In diesem Webinar unter der Leitung von Marco Zumoberhaus erfahren Sie, warum eine klare Digitalisierungsstrategie und durchdachte KI-Richtlinien essenziell sind, bevor technische Massnahmen ergriffen werden: \u00abDigitalisierungsstrategie &amp; KI-Richtlinien: Der richtige Fokus vor dem Start?\u00bb Erfahren Sie praxisnah, wie [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":28042,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-28041","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar: Digitalisierungsstrategie &amp; KI-Richtlinien: Der richtige Fokus vor dem Start? &#8211; Digitourism<\/title>\n<meta name=\"description\" content=\"Webinar: Digitalisierungsstrategie &amp; KI-Richtlinien: Der richtige Fokus vor dem Start?\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar: Digitalisierungsstrategie &amp; KI-Richtlinien: Der richtige Fokus vor dem Start? 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