{"id":28754,"date":"2025-05-22T13:40:05","date_gmt":"2025-05-22T11:40:05","guid":{"rendered":"https:\/\/digitourism.ch\/?page_id=28754"},"modified":"2025-05-26T15:52:46","modified_gmt":"2025-05-26T13:52:46","slug":"etude-digitourism-2025","status":"publish","type":"page","link":"https:\/\/digitourism.ch\/fr\/etude-digitourism-2025\/","title":{"rendered":"Etude Digitourism"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"28754\" class=\"elementor elementor-28754\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfeff5a e-flex e-con-boxed e-con e-parent\" data-id=\"dfeff5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84ddfdb elementor-widget elementor-widget-html\" data-id=\"84ddfdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/conversalia-backend-prd.blackbay-f6ad2466.switzerlandnorth.azurecontainerapps.io\/static\/widget.js\"><\/script>\r\n<script>\r\n window.onload = function() {\r\n  ConversaliaWidget.init({\r\n   serviceBaseUrl: \"https:\/\/conversalia-backend-prd.blackbay-f6ad2466.switzerlandnorth.azurecontainerapps.io\",\r\n   token: \"D4FA3294-8EBC-473C-A0C9-D4B38F03121D\"\r\n  });\r\n };\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b576c9 e-flex e-con-boxed e-con e-parent\" data-id=\"6b576c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac79ee0 elementor-widget elementor-widget-heading\" data-id=\"ac79ee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inventaire des outils digitaux utilis\u00e9s par les entreprises touristiques valaisannes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d3cab8 elementor-widget elementor-widget-text-editor\" data-id=\"0d3cab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une \u00e9tude r\u00e9alis\u00e9e par Digitourism en collaboration avec l\u2019<a href=\"https:\/\/www.hevs.ch\/fr\/recherche-appliquee-et-developpement-a-la-hes-so-valais-wallis\/institut-tourisme-valais\/\" target=\"_blank\" rel=\"noopener\">Institut de Tourisme de la HES-SO Valais-Wallis<\/a> s\u2019est pench\u00e9e sur l\u2019utilisation des outils digitaux dans les entreprises touristiques du canton du Valais. L\u2019objectif de l\u2019\u00e9tude \u00e9tait de dresser un inventaire des solutions digitales utilis\u00e9es dans ces entreprises.<\/p><p>Cette \u00e9tude a \u00e9t\u00e9 r\u00e9alis\u00e9e entre d\u00e9cembre 2024 et mars 2025 afin <b>d\u2019\u00e9valuer l\u2019usage des solutions digitales et le niveau de maturit\u00e9 num\u00e9rique des acteurs touristiques valaisans<\/b>. Il s\u2019agit de la seconde \u00e9dition de cette enqu\u00eate, faisant suite \u00e0 une premi\u00e8re \u00e9tude men\u00e9e de juillet \u00e0 octobre 2022 (<a href=\"https:\/\/digitourism.ch\/wp-content\/uploads\/2023\/07\/Digitourism_EtudeUsageOutilsDigitaux_2023.pdf\" target=\"_blank\" rel=\"noopener\">rapport d\u2019\u00e9tude de mars 2023<\/a>).<\/p><p><strong>D\u00e9couvrez l&rsquo;\u00e9tude compl\u00e8te ci-dessous et n&rsquo;h\u00e9sitez pas \u00e0 poser vos questions sur le Chatbot d\u00e9di\u00e9 !\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874c064 elementor-widget elementor-widget-shortcode\" data-id=\"874c064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a href=\"https:\/\/digitourism.ch\/wp-content\/uploads\/2025\/05\/Etude-Digitourism.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">Etude-Digitourism<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5139f08 e-con-full e-flex e-con e-child\" data-id=\"5139f08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32055a9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"32055a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/digitourism.ch\/wp-content\/uploads\/2025\/05\/Etude-Digitourism.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger l'\u00e9tude compl\u00e8te<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3babff1 elementor-widget elementor-widget-text-editor\" data-id=\"3babff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au total, <b>318 r\u00e9ponses <\/b>ont \u00e9t\u00e9 recueillies (315 en 2023), dont 107 provenant du secteur de la gastronomie et 125 du secteur h\u00f4telier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Inventaire des outils digitaux utilis\u00e9s par les entreprises touristiques valaisannes Une \u00e9tude r\u00e9alis\u00e9e par Digitourism en collaboration avec l\u2019Institut de Tourisme de la HES-SO Valais-Wallis s\u2019est pench\u00e9e sur l\u2019utilisation des outils digitaux dans les entreprises touristiques du canton du Valais. L\u2019objectif de l\u2019\u00e9tude \u00e9tait de dresser un inventaire des solutions digitales utilis\u00e9es dans ces entreprises. [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-28754","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etude Digitourism &#8211; Digitourism<\/title>\n<meta name=\"description\" content=\"Une \u00e9tude r\u00e9alis\u00e9e par Digitourism en collaboration avec l\u2019Institut de Tourisme de la HES-SO Valais-Wallis s\u2019est pench\u00e9e sur l\u2019utilisation des outils digitaux dans les entreprises touristiques du canton du Valais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitourism.ch\/fr\/etude-digitourism-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etude Digitourism &#8211; 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