{"id":30905,"date":"2026-02-09T08:49:18","date_gmt":"2026-02-09T07:49:18","guid":{"rendered":"https:\/\/digitourism.ch\/?p=30905"},"modified":"2026-02-09T10:07:35","modified_gmt":"2026-02-09T09:07:35","slug":"a-moosalp-le-digital-transforme-laccueil-touristique","status":"publish","type":"post","link":"https:\/\/digitourism.ch\/fr\/a-moosalp-le-digital-transforme-laccueil-touristique\/","title":{"rendered":"\u00c0 Moosalp, le digital transforme l\u2019accueil touristique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30905\" class=\"elementor elementor-30905\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d87607e e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"d87607e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee1b737 elementor-widget elementor-widget-text-editor\" data-id=\"ee1b737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00c0 Moosalp, dans le Haut-Valais, les pratiques d\u2019information des visiteurs ont \u00e9volu\u00e9. \u00ab Les h\u00f4tes passent moins par l\u2019Office du Tourisme et s\u2019informent davantage de mani\u00e8re autonome \u00bb, constate Sophia Rzymski-Lehner, co-pr\u00e9sidente de Moosalp Tourismus AG. Les relev\u00e9s de fr\u00e9quentation confirment une baisse continue des passages, tandis que les arriv\u00e9es se r\u00e9partissent d\u00e9sormais sur des horaires et des p\u00e9riodes plus \u00e9tendus. Une \u00e9volution qui remet en question le mod\u00e8le d\u2019accueil touristique traditionnel.<\/strong><\/p><p><strong>Une application comme nouvelle porte d\u2019entr\u00e9e de la destination<\/strong> <br \/>Face \u00e0 ce constat, <a href=\"https:\/\/www.moosalpregion.ch\/fr\/\">Moosalp<\/a> a fait le choix de repositionner son accueil autour d\u2019une application touristique accessible en tout temps. \u00ab Aujourd\u2019hui, nous pouvons proposer des informations 24h\/24 et 7j\/7. Les h\u00f4tes peuvent consulter l\u2019offre, acheter des billets et rester connect\u00e9s \u00e0 la r\u00e9gion, m\u00eame lorsqu\u2019ils ne sont pas sur place \u00bb, explique <a href=\"https:\/\/www.linkedin.com\/in\/sophia-rzymski-1b5256108\/?originalSubdomain=ch\">Sophia Rzymski-Lehner<\/a>.<\/p><p><strong>Un guide num\u00e9rique pour les visiteurs<\/strong> <br \/>Pour <a href=\"https:\/\/www.linkedin.com\/in\/maelstucky\/\">Ma\u00ebl Stucky<\/a>, responsable du produit <a href=\"https:\/\/megaphone.info\/\">Megaphone<\/a>, l\u2019enjeu est de rendre l\u2019information accessible \u00e0 tout moment. \u00ab Le visiteur a d\u00e9sormais un guide virtuel dans sa poche. Il peut s\u2019informer depuis son h\u00f4tel, sur un sentier de randonn\u00e9e ou au c\u0153ur du village. \u00bb <br \/>Initialement d\u00e9velopp\u00e9e pour am\u00e9liorer la communication des communes, la solution a \u00e9t\u00e9 adapt\u00e9e pour digitaliser l\u2019exp\u00e9rience touristique \u00e0 Moosalp. Elle int\u00e8gre une carte interactive des activit\u00e9s, des informations en temps r\u00e9el sur les infrastructures, ainsi qu\u2019un assistant virtuel bas\u00e9 sur l\u2019intelligence artificielle capable de r\u00e9pondre \u00e0 des questions tr\u00e8s concr\u00e8tes du quotidien.<\/p><p><strong>Un accueil hybride, physique et digital<\/strong> <br \/>Le num\u00e9rique ne remplace pas l\u2019Office du Tourisme et le contact humain, il le compl\u00e8te. Les visiteurs peuvent acc\u00e9der \u00e0 l\u2019Office du Tourisme en tout temps ainsi qu\u2019aux informations via des \u00e9crans interactifs sur place. Cette approche hybride permet de concilier efficacit\u00e9 op\u00e9rationnelle et qualit\u00e9 de service, tout en tenant compte des nouvelles habitudes des visiteurs.<\/p><p><strong>Un programme de fid\u00e9lit\u00e9 en cours de d\u00e9ploiement<\/strong> <br \/>La d\u00e9marche se poursuit avec un programme de fid\u00e9lit\u00e9 r\u00e9gional. \u00ab L\u2019objectif est de renforcer l\u2019\u00e9cosyst\u00e8me local \u00bb, explique <a href=\"https:\/\/www.linkedin.com\/in\/miriam-tufan-05b363158\/?originalSubdomain=ch\">Miriam Tufan<\/a>, directrice de l\u2019agence cr\u00e9ative <a href=\"https:\/\/www.ohooo.ch\/\">Ohooo<\/a> et du syst\u00e8me de caisse Adiutor. Les visiteurs pourront cumuler des \u00ab\u202fMoosalp-Coins\u202f\u00bb aupr\u00e8s des prestataires partenaires et les \u00e9changer contre des bons ou du merchandising.<\/p><p><strong>Digitourism comme acc\u00e9l\u00e9rateur du projet<\/strong> <br \/>Si cette transformation a pu se concr\u00e9tiser, c\u2019est aussi gr\u00e2ce au soutien de Digitourism. \u00ab Le projet est exigeant en temps et en ressources. Sans cet accompagnement, il n\u2019aurait pas \u00e9t\u00e9 possible d\u2019avancer aussi rapidement ni d\u2019atteindre ce niveau de qualit\u00e9 \u00bb, souligne Miriam Tufan. <br \/>Au-del\u00e0 du soutien financier, Digitourism a jou\u00e9 un r\u00f4le de facilitateur, permettant \u00e0 la solution d\u00e9velopp\u00e9e \u00e0 Moosalp d\u2019\u00eatre aujourd\u2019hui op\u00e9rationnelle et transf\u00e9rable vers d\u2019autres destinations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b03c2ae e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"b03c2ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49f8ca0 elementor-widget elementor-widget-video\" data-id=\"49f8ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=wzzMLZH9twc&amp;t=16s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c0 Moosalp, dans le Haut-Valais, les pratiques d\u2019information des visiteurs ont \u00e9volu\u00e9. \u00ab Les h\u00f4tes passent moins par l\u2019Office du Tourisme et s\u2019informent davantage de mani\u00e8re autonome \u00bb, constate Sophia Rzymski-Lehner, co-pr\u00e9sidente de Moosalp Tourismus AG. Les relev\u00e9s de fr\u00e9quentation confirment une baisse continue des passages, tandis que les arriv\u00e9es se r\u00e9partissent d\u00e9sormais sur des [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":30906,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c0 Moosalp, le digital transforme l\u2019accueil touristique &#8211; Digitourism<\/title>\n<meta name=\"description\" content=\"\u00c0 Moosalp, dans le Haut-Valais, les pratiques d\u2019information des visiteurs ont \u00e9volu\u00e9. \u00ab Les h\u00f4tes passent moins par l\u2019Office du Tourisme et s\u2019informent davantage de mani\u00e8re autonome \u00bb, constate Sophia Rzymski-Lehner, co-pr\u00e9sidente de Moosalp Tourismus AG. Les relev\u00e9s de fr\u00e9quentation confirment une baisse continue des passages, tandis que les arriv\u00e9es se r\u00e9partissent d\u00e9sormais sur des horaires et des p\u00e9riodes plus \u00e9tendus. Une \u00e9volution qui remet en question le mod\u00e8le d\u2019accueil touristique traditionnel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitourism.ch\/fr\/a-moosalp-le-digital-transforme-laccueil-touristique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c0 Moosalp, le digital transforme l\u2019accueil touristique &#8211; Digitourism\" \/>\n<meta property=\"og:description\" content=\"\u00c0 Moosalp, dans le Haut-Valais, les pratiques d\u2019information des visiteurs ont \u00e9volu\u00e9. \u00ab Les h\u00f4tes passent moins par l\u2019Office du Tourisme et s\u2019informent davantage de mani\u00e8re autonome \u00bb, constate Sophia Rzymski-Lehner, co-pr\u00e9sidente de Moosalp Tourismus AG. Les relev\u00e9s de fr\u00e9quentation confirment une baisse continue des passages, tandis que les arriv\u00e9es se r\u00e9partissent d\u00e9sormais sur des horaires et des p\u00e9riodes plus \u00e9tendus. Une \u00e9volution qui remet en question le mod\u00e8le d\u2019accueil touristique traditionnel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitourism.ch\/fr\/a-moosalp-le-digital-transforme-laccueil-touristique\/\" \/>\n<meta property=\"og:site_name\" content=\"Digitourism\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-09T07:49:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T09:07:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitourism.ch\/wp-content\/uploads\/2026\/02\/moosalp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1174\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Doreen Bitschnau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Doreen Bitschnau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digitourism.ch\\\/fr\\\/a-moosalp-le-digital-transforme-laccueil-touristique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitourism.ch\\\/fr\\\/a-moosalp-le-digital-transforme-laccueil-touristique\\\/\"},\"author\":{\"name\":\"Doreen Bitschnau\",\"@id\":\"https:\\\/\\\/digitourism.ch\\\/fr\\\/#\\\/schema\\\/person\\\/39b38fe8ce8a6a74116b75d74f45d8e7\"},\"headline\":\"\u00c0 Moosalp, le digital transforme l\u2019accueil touristique\",\"datePublished\":\"2026-02-09T07:49:18+00:00\",\"dateModified\":\"2026-02-09T09:07:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digitourism.ch\\\/fr\\\/a-moosalp-le-digital-transforme-laccueil-touristique\\\/\"},\"wordCount\":516,\"publisher\":{\"@id\":\"https:\\\/\\\/digitourism.ch\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digitourism.ch\\\/fr\\\/a-moosalp-le-digital-transforme-laccueil-touristique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitourism.ch\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/moosalp.jpg\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitourism.ch\\\/fr\\\/a-moosalp-le-digital-transforme-laccueil-touristique\\\/\",\"url\":\"https:\\\/\\\/digitourism.ch\\\/fr\\\/a-moosalp-le-digital-transforme-laccueil-touristique\\\/\",\"name\":\"\u00c0 Moosalp, le digital transforme l\u2019accueil touristique &#8211; Digitourism\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitourism.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digitourism.ch\\\/fr\\\/a-moosalp-le-digital-transforme-laccueil-touristique\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digitourism.ch\\\/fr\\\/a-moosalp-le-digital-transforme-laccueil-touristique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitourism.ch\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/moosalp.jpg\",\"datePublished\":\"2026-02-09T07:49:18+00:00\",\"dateModified\":\"2026-02-09T09:07:35+00:00\",\"description\":\"\u00c0 Moosalp, dans le Haut-Valais, les pratiques d\u2019information des visiteurs ont \u00e9volu\u00e9. \u00ab Les h\u00f4tes passent moins par l\u2019Office du Tourisme et s\u2019informent davantage de mani\u00e8re autonome \u00bb, constate Sophia Rzymski-Lehner, co-pr\u00e9sidente de Moosalp Tourismus AG. 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