{"id":32710,"date":"2026-09-01T15:46:06","date_gmt":"2026-09-01T13:46:06","guid":{"rendered":"https:\/\/digitourism.ch\/?p=32710"},"modified":"2026-09-01T15:47:51","modified_gmt":"2026-09-01T13:47:51","slug":"lhotel-momentum-comment-le-lotschental-a-rebondi-apres-leboulement-de-blatten","status":"publish","type":"post","link":"https:\/\/digitourism.ch\/fr\/lhotel-momentum-comment-le-lotschental-a-rebondi-apres-leboulement-de-blatten\/","title":{"rendered":"L’h\u00f4tel Momentum\u2009: comment le\u00a0L\u00f6tschental\u00a0a rebondi apr\u00e8s l’\u00e9boulement de\u00a0Blatten"},"content":{"rendered":"\n

Un an apr\u00e8s l’\u00e9boulement\u00a0de\u00a0Blatten,\u00a0qui a d\u00e9truit\u00a0le village\u00a0et fait chuter les nuit\u00e9es\u00a0h\u00f4teli\u00e8res de la vall\u00e9e\u00a0de 45%, le\u00a0L\u00f6tschental\u00a0a ouvert un h\u00f4tel provisoire en bois \u00e0 2000 m\u00e8tres d’altitude, construit en trois mois. Un projet collaboratif qui affiche d\u00e9j\u00e0 un taux d’occupation de 85% lors de son premier hiver.\u00a0C\u2019est un exemple de r\u00e9silience, pr\u00e9sent\u00e9 par\u00a0Mathias Fleischmann<\/a>, directeur de\u00a0<\/strong>L\u00f6tschental\u00a0Tourismus<\/strong><\/a> lors des derni\u00e8res Journ\u00e9es\u00a0Digitourism fin mai.<\/strong>\u00a0<\/p>\n\n\n\n

Le 23 mai 2025, un grand \u00e9boulement \u00e0 Blatten bouleversait toute une vall\u00e9e. Pour le tourisme local, le bilan \u00e9tait imm\u00e9diat et s\u00e9v\u00e8re\u2009: trois h\u00f4tels d\u00e9truits, un quatri\u00e8me inaccessible, deux campings hors service. \u00ab\u2009On a perdu 80% des lits h\u00f4teliers dans la vall\u00e9e, c’\u00e9tait vraiment catastrophique\u2009\u00bb, r\u00e9sume Mathias Fleischmann. <\/p>\n\n\n\n

La baisse des nuit\u00e9es a atteint 45% sur l’ensemble de la destination. En hiver, le recul a \u00e9t\u00e9 l\u00e9g\u00e8rement moins marqu\u00e9, autour de 20 \u00e0 25%, car les chalets et appartements situ\u00e9s dans la partie haute de la vall\u00e9e n’ont pas \u00e9t\u00e9 touch\u00e9s par l’\u00e9boulement.\u00a0<\/p>\n\n\n\n

Trois familles d’h\u00f4teliers face \u00e0 l’incertitude<\/strong>\u00a0<\/h2>\n\n\n\n

Derri\u00e8re les chiffres, ce sont trois familles qui ont perdu leurs outils de travail du jour au lendemain. \u00ab\u2009Il y en avait un qui \u00e9tait d\u00e9j\u00e0 plein d’id\u00e9es sur ce qu’on pourrait faire, d’autres qui \u00e9taient dans un \u00e9tat plut\u00f4t difficile\u2009\u00bb, raconte Mathias Fleischmann, qui a pris contact avec les h\u00f4teliers trois semaines apr\u00e8s la catastrophe.\u00a0<\/p>\n\n\n\n

Mais la volont\u00e9 de se battre \u00e9tait l\u00e0. \u00ab\u2009On a senti le courage de ces gens de vouloir s’engager pour la vall\u00e9e, aussi pour sauver le tourisme et les places de travail.\u2009\u00bb Tr\u00e8s vite, l’id\u00e9e d’un h\u00e9bergement provisoire a \u00e9merg\u00e9. <\/p>\n\n\n\n

Trois mois pour construire un h\u00f4tel<\/strong>\u00a0<\/h2>\n\n\n\n

La contrainte principale \u00e9tait le temps\u2009: pour que le projet ait un sens \u00e9conomique, l’h\u00f4tel devait ouvrir avant la saison d’hiver. Une quinzaine d’entreprises sp\u00e9cialis\u00e9es dans la construction modulaire ont \u00e9t\u00e9 contact\u00e9es. Seules deux pouvaient tenir le d\u00e9lai. Le choix s’est finalement port\u00e9 sur une entreprise argovienne, capable de construire un h\u00f4tel tout neuf en bois en trois mois.\u00a0<\/p>\n\n\n\n

Le feu vert a \u00e9t\u00e9 donn\u00e9 le 15 ao\u00fbt. En septembre, une nouvelle soci\u00e9t\u00e9 anonyme, la\u00a0L\u00f6tschental\u00a0Blatten\u00a0SA, \u00e9tait fond\u00e9e, le permis de construire obtenu en 36 jours, et le financement boucl\u00e9 \u00e0 la mi-septembre. Les fondations ont suivi imm\u00e9diatement.\u00a0\u00ab\u2009Chaque \u00e9tage \u00e9tait dans un \u00e9tat diff\u00e9rent. En bas, ils mettaient d\u00e9j\u00e0 les lits, pendant qu’en haut ils finissaient encore le toit. C’\u00e9tait incroyable ce qu’ils ont cr\u00e9\u00e9 l\u00e0.\u2009\u00bb\u00a0L’h\u00f4tel Momentum a ouvert officiellement le 19 d\u00e9cembre 2025, avec 19 chambres et 64 lits, class\u00e9 trois \u00e9toiles sup\u00e9rieures par H\u00f4tellerie Suisse.\u00a0Un h\u00f4tel n\u00e9 de la coh\u00e9sion. | Momentum Lauchernalp<\/a><\/p>\n\n\n\n

Un mod\u00e8le b\u00e2ti sur la collaboration<\/strong>\u00a0<\/h2>\n\n\n\n

Le projet a mobilis\u00e9 plusieurs acteurs locaux dans un esprit de co-construction. Les remont\u00e9es m\u00e9caniques ont mis le terrain \u00e0 disposition gratuitement pendant au moins cinq ans. Le restaurant panoramique voisin, exploit\u00e9 par les remont\u00e9es m\u00e9caniques, assure les petits-d\u00e9jeuners et les repas du soir pour les h\u00f4tes. La blanchisserie, elle, est g\u00e9r\u00e9e en commun avec une agence de location locale qui s’occupe d\u00e9j\u00e0 d’une septantaine de chalets et appartements dans la vall\u00e9e. \u00ab\u2009On a\u00a0ainsi\u00a0pu cr\u00e9er des places de travail suppl\u00e9mentaires.\u2009\u00bb\u00a0<\/p>\n\n\n\n

Au total, le projet a co\u00fbt\u00e9 5 millions de francs, financ\u00e9s par les assurances des h\u00f4teliers r\u00e9investies sous forme de pr\u00eats, une aide cantonale d’un million de francs \u00e0 fonds perdu, un soutien de l\u2019Aide suisse \u00e0 la montagne et d’autres dons. <\/p>\n\n\n\n

Un premier hiver prometteur<\/strong>\u00a0<\/h2>\n\n\n\n

Les r\u00e9sultats ont d\u00e9pass\u00e9 les attentes. L’emplacement, directement au bord des pistes, a s\u00e9duit\u2009: le taux d’occupation a d\u00e9pass\u00e9 85% lors du premier hiver. \u00ab\u2009Pour nous, l’ouverture de cet h\u00f4tel, ce n’est pas seulement de nouveaux lits. C’est aussi un signal positif et important pour toute la vall\u00e9e. Qu’on croit \u00e0 l’avenir du tourisme ici.\u2009\u00bb\u00a0<\/p>\n\n\n\n

Le L\u00f6tschental ne veut pas simplement reconstruire ce qui existait. \u00ab\u2009Il faut prendre cette opportunit\u00e9 de cr\u00e9er quelque chose de mieux, au niveau de l’offre, au niveau de l’infrastructure.\u2009\u00bb <\/p>\n\n\n\n

Plusieurs projets sont en cours\u2009: la r\u00e9ouverture de l’h\u00f4tel Fafleralp pr\u00e9vue le 4 juillet, un nouveau t\u00e9l\u00e9ph\u00e9rique entre Wiler et Weissenried, la modernisation du domaine skiable sur dix ans, ou encore un bus navette vers Fafleralp d\u00e8s l’\u00e9t\u00e9 2025. Une r\u00e9flexion strat\u00e9gique globale sur l’h\u00e9bergement de la vall\u00e9e a \u00e9galement \u00e9t\u00e9 lanc\u00e9e avec les communes et les h\u00f4teliers. <\/p>\n\n\n\n

Le retour au niveau d’avant l’\u00e9boulement prendra du temps \u00ab\u2009entre 5 et 7 ans\u2009\u00bb, estime Mathias Fleischmann. Mais la dynamique est enclench\u00e9e. \u00ab\u2009Chaque crise offre des opportunit\u00e9s. Ce qui est pass\u00e9 est pass\u00e9, mais il faut regarder de l’avant et exploiter ces opportunit\u00e9s ensemble.\u2009\u00bb\u00a0<\/p>\n\n\n\n

Propos recueillis le 26 mai 2026 lors des Journ\u00e9es Digitourism, organis\u00e9es \u00e0 Champex-Lac<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Un an apr\u00e8s l’\u00e9boulement\u00a0de\u00a0Blatten,\u00a0qui a d\u00e9truit\u00a0le village\u00a0et fait chuter les nuit\u00e9es\u00a0h\u00f4teli\u00e8res de la vall\u00e9e\u00a0de 45%, le\u00a0L\u00f6tschental\u00a0a ouvert un h\u00f4tel provisoire en bois \u00e0 2000 m\u00e8tres d’altitude, construit en trois mois. Un projet collaboratif qui affiche d\u00e9j\u00e0 un taux d’occupation de 85% lors de son premier hiver.\u00a0C\u2019est un exemple de r\u00e9silience, pr\u00e9sent\u00e9 par\u00a0Mathias Fleischmann, directeur de\u00a0L\u00f6tschental\u00a0Tourismus […]<\/p>\n","protected":false},"author":17,"featured_media":32711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"\nL'h\u00f4tel Momentum\u2009: comment le\u00a0L\u00f6tschental\u00a0a rebondi apr\u00e8s l'\u00e9boulement de\u00a0Blatten – Digitourism<\/title>\n<meta name=\"description\" content=\"Un an apr\u00e8s l'\u00e9boulement de Blatten, qui a d\u00e9truit le village et fait chuter les nuit\u00e9es h\u00f4teli\u00e8res de la vall\u00e9e de 45%, le 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