{"id":6064,"date":"2021-02-16T11:08:34","date_gmt":"2021-02-16T10:08:34","guid":{"rendered":"https:\/\/digitourism.ch\/?p=6064"},"modified":"2021-02-16T11:15:42","modified_gmt":"2021-02-16T10:15:42","slug":"la-premiere-place-de-marche-digitale-pour-le-valais-est-lancee","status":"publish","type":"post","link":"https:\/\/digitourism.ch\/fr\/la-premiere-place-de-marche-digitale-pour-le-valais-est-lancee\/","title":{"rendered":"La premi\u00e8re place de march\u00e9 digitale pour le Valais est lanc\u00e9e !"},"content":{"rendered":"\t\t
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Face \u00e0 cette crise mondiale sans pr\u00e9c\u00e9dent, le Valais reste activement cr\u00e9atif et innovant. Cela dans le but de saisir les opportunit\u00e9s actuelles et afin de se pr\u00e9parer \u00e0 r\u00e9pondre de mani\u00e8re rapide aux besoins changeants des h\u00f4tes lorsque la situation reviendra \u00e0 la normale. Les h\u00f4tes ont d\u00e8s \u00e0 pr\u00e9sent la possibilit\u00e9 de r\u00e9server et de payer pour un s\u00e9jour int\u00e9gral en Valais sur une seule et unique plateforme en ligne.<\/strong><\/p>\n

\u00a0De la nuit d\u2019h\u00f4tel \u00e0 l\u2019exp\u00e9rience oenogastronomique en passant par l\u2019abonnement de ski, et bien d\u2019autres services, les h\u00f4tes peuvent planifier et payer leurs s\u00e9jours en seulement quelques clics. Avec cette nouvelle plateforme, Valais\/Wallis Promotion<\/a> lance l\u2019une des premi\u00e8res \u00e9tapes importantes de sa strat\u00e9gie 2021-2024. Une autre concerne la promotion commune de plusieurs partenaires \u00e0 l\u2019international sous la marque Valais. L\u2019objectif est d\u2019utiliser les synergies existantes afin de participer \u00e0 la cr\u00e9ation d\u2019un Valais fort et reconnu. Ces actions strat\u00e9giques r\u00e9pondent principalement \u00e0 la volont\u00e9 de f\u00e9d\u00e9rer les acteurs \u00e9conomiques valaisans, et ainsi \u00e0 cr\u00e9er de la valeur ajout\u00e9e pour le canton.<\/p>\n

Rester cr\u00e9atif et innovant<\/h3>\n

En cette p\u00e9riode de crise sans pr\u00e9c\u00e9dent, le Valais doit rester cr\u00e9atif et innovant. D\u2019une part pour \u00eatre capable de saisir les opportunit\u00e9s, et d\u2019autre part pour se pr\u00e9parer \u00e0 se relever et r\u00e9pondre \u00e0 la demande lorsque la situation sera plus favorable.
En cr\u00e9ant cette nouvelle plateforme, l\u2019objectif de Valais\/Wallis Promotion est multiple comme l\u2019explique son directeur Damian Constantin : \u00ab Notre but est d\u2019attirer de nouveaux clients en Valais. Ensuite, dans une logique cantonale et \u00e9conomique, il s\u2019agit de f\u00e9d\u00e9rer les acteurs touristiques et \u00e9conomiques du canton autour de cette vision commune. Celle-ci consiste \u00e0 promouvoir le Valais ensemble, \u00e0 l\u2019international, via la place de march\u00e9 digitale. \u00bb En tentant de mieux coordonner et unifier au niveau cantonal toutes les plateformes utilis\u00e9es jusqu\u2019\u00e0 maintenant par les partenaires, les co\u00fbts d\u2019exploitation diminuent pour chacun d\u2019entre eux. \u00ab Il s\u2019agit d\u2019une solution id\u00e9ale \u00e0 nos yeux car elle offre \u00e0 nos partenaires et \u00e0 leurs produits une plus grande visibilit\u00e9. Elle nous permet \u00e9galement de diminuer de mani\u00e8re significative notre investissement dans un tel syst\u00e8me de vente en ligne.<\/p>\n

Les clients cibles sont plut\u00f4t ceux qui ne connaissent pas encore le Valais<\/h3>\n

En ao\u00fbt 2018, Valais\/Wallis Promotion avait d\u00e9j\u00e0 fait un pas important avec la mise sur pied de la place de march\u00e9 s\u2019adressant aux clients professionnels (B2B) et g\u00e9r\u00e9e par la Matterhorn Region SA (MRAG). \u00ab Nous avons d\u00e9velopp\u00e9 cette plateforme pour les tour-op\u00e9rateurs afin qu\u2019ils puissent effectuer facilement et de mani\u00e8re centralis\u00e9e des r\u00e9servations dans plusieurs destinations. Valais\/Wallis Promotion, en \u00e9troite collaboration avec la MRAG, fait aujourd\u2019hui un pas suppl\u00e9mentaire avec un nouvel espace en ligne orient\u00e9 vers le client final (B2C). L\u2019objectif est de lui offrir la possibilit\u00e9 d\u2019acheter directement un ensemble de prestations valaisannes. En quelques clics, il est par exemple possible de programmer tout un s\u00e9jour en r\u00e9servant une exp\u00e9rience oenotouristique, une nuit d\u2019h\u00f4tel, un forfait de ski et un cours de ski \u00bb, explique le responsable du projet Mathias Fleischmann, directeur Products & Market de Valais\/Wallis Promotion. Cette place de march\u00e9 digitale a \u00e9t\u00e9 d\u00e9velopp\u00e9e en collaboration avec l\u2019entreprise Alturos. Les premiers r\u00e9sultats d\u2019une \u00e9tude de march\u00e9 montrent que la plateforme r\u00e9pond \u00e0 un r\u00e9el besoin pour les clients.
Les personnes principalement cibl\u00e9es sont les Suisses qui planifient un voyage dans leur pays dans les douze prochains mois, r\u00e9servent principalement leurs vacances en ligne et ne connaissent pas ou peu le Valais. L\u2019\u00e9tude r\u00e9v\u00e8le un potentiel pour 1,5 mio. de personnes.<\/p>\n

Pour visiter la nouvelle plateforme en ligne : www.valais.ch\/shop<\/a><\/strong><\/p>\n

\u00a0<\/p>\n

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Face \u00e0 cette crise mondiale sans pr\u00e9c\u00e9dent, le Valais reste activement cr\u00e9atif et innovant. Cela dans le but de saisir les opportunit\u00e9s actuelles et afin de se pr\u00e9parer \u00e0 r\u00e9pondre de mani\u00e8re rapide aux besoins changeants des h\u00f4tes lorsque la situation reviendra \u00e0 la normale. Les h\u00f4tes ont d\u00e8s \u00e0 pr\u00e9sent la possibilit\u00e9 de r\u00e9server […]<\/p>\n","protected":false},"author":4,"featured_media":6024,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[177],"class_list":["post-6064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-valais-wallis-promotion"],"acf":[],"yoast_head":"\nLa premi\u00e8re place de march\u00e9 digitale pour le Valais est lanc\u00e9e ! – Digitourism<\/title>\n<meta name=\"description\" content=\"Les h\u00f4tes ont d\u00e8s \u00e0 pr\u00e9sent la possibilit\u00e9 de r\u00e9server et de payer pour un s\u00e9jour int\u00e9gral en Valais sur une seule et unique plateforme en ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitourism.ch\/fr\/la-premiere-place-de-marche-digitale-pour-le-valais-est-lancee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La premi\u00e8re place de march\u00e9 digitale pour le Valais est lanc\u00e9e ! 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